Made with mad ideas

Wear your story

A new world every month. Each one imagined with AI, refined by hand, and laid out with obsessive care.

Shop everything See the latest drop →
  • Printed in Canadaby our print partners, to order
  • Free shipping over C$100tracked, to wherever you are
  • Damaged or misprinted?we replace it, free
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A man lying on a white floor in the You Are Proud tee, with a cap, sunglasses, watch and wallet laid out around himMen6 pieces A woman lying on a white floor in the Colorful Emotion tee, with a tote, sunglasses and jewellery laid out around herWomen6 pieces
A child lying like a star in the Love tee, with crayons, a sketchbook and a toy carcoming soonKidsSoon
Two mugs, cards, a plant, a linen napkin and wooden coasters laid out in a gridHome decor2 pieces Greeting cards with envelopes, a pen, twine and gift tags laid out in a gridAccessories5 pieces
A golden retriever lying in a Love tee, with a leash, bowl, ball and treatcoming soonPetsSoon
Just landed

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Ketchup Character · Cards Ketchup
C$3.85
Five worlds, so far

Every collection is a place

Not a theme. A place with a mood, two colours and a reason to exist.

Bold TypeSaid loudly, on purpose.Enter → WatercolourPaint that would not stay in the lines.Enter → SilhouetteSaid in outline.Enter → CharacterSmall things having a better day than you.Enter → Line ArtOne loose line, a lot of air.Enter →
The runway

Try the look

Every look, styled head to toe. Tap a person to see the pieces, then take the whole look.

See every look →
a sketchbook, page one

About
us

keep going
02 — who we are

We’re a merch brand that started as a question.

Not “what should we sell” — “how much of this can a machinespoiler: more than we thought actually do?”

Next world opens

1 December 2026

Tuesday · 10:00 a.m. ET · a new world every month

--Days
--Hours
--Minutes
--Seconds
Next · 1 December

    Past days are crossed off. Tap a day.

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